DIEGOLUCA

Corporate identity and clothing design

for superyacht sales & charter company

 

 

 

ABOUT

DIEGOLUCA assists clients from around the world with superyacht charters, sales, new builds, crew and management. The company has been providing services to the luxury lifestyle market, creates unique experiences, fusing the very best of land, air, and sea.

 

CHALLENGE

The main idea was to make not classic design, without all stereotypes in yachting design elements, make unique and modern brand that will stand out from other among yachting clothes and competitors in the yachting business

 

THE PROCESS

I created a unique brand identity which includes logo design, patterns, catalog and promotional materials. Also I developed a line of premium clothes for yachting, with the main element of the flamingo and patterns.

 

TEAM

Solo project

 

MY ROLE

Stakeholders interviews, research, logo design, patterns, catalog, promo materials. Clothing design.

 

TOOLS

Adobe Illustrator, Photoshop, InDesign.