Branding identity for furniture company
PTAHA is a young brand of contemporary furniture designed and produced in Europe. PTAHA has a multinational team in Munich (Germany) and Kyiv (Ukraine). The brand creates modern furniture for home and office.
The inspiration for branding and corporate identity was taken from Scandinavian aesthetics of minimalism and nature. The main idea of the brand was focused on the natural elements like hard metals, bronze, solid wood, stone and was united in this brand - its colors, form and other design elements.
The main element of the logo is a stylized bird (Ptaha - translate from Ukrainian) that symbolizes the brand name.
The main challenge was to create witch can stand out from its main competitors and in the same time looks very modern, trend and be unique and memorable.
I started with many drafts, than I selected 6 options, after some analyzation and edits I select 3 the best options, present them to my client. After presentation with the client, we came to a conclusion, and chosen a logo that more suits and shows the spirit of the brand.
After that I created company letterhead, business card, flyer, catalog, etc.
Research, interviews, design
Adobe Illustrator, Photoshop, InDesign.
AWARD & FUTERES
My work for PTAHA won several awards:
GDUSA - American Graphic Design Awards
The Very Best Of Ukrainian Design.
Featured on: Behance, Minimalissimo magazine, We And The Color Magazine.