WANDER WAY PHOTO

Branding Identity and Website Redesign

ABOUT

Wander Way is an online platform that helps to find and book professional photographers anywhere in the world. The service connects talented photographers from 80+ most visited destinations around the world with savvy travelers who want to capture memorable moments and leave the hassle of organizing a photo shoot in a foreign place behind.

INSPIRATION

The main challenge was to create memorable bright logotype and branding that will remind customers about places, experiences, and emotions that they had in their travels, and branding that will work for solo and family travelers across all occasions. The main element of the logo is the letters abbreviation of Wander Way what transforms into travel trail around the most popular world travel locations.

TEAM

Worked in a team with CEO, project managers, and developers

MY ROLE

Website redesign: research, storyboarding, user journey, wireframing, prototyping, user testing, icons, visual design. Corporate identity: logo redesign, marketing materials.

TOOLS

Adobe Illustrator, Photoshop, InDesign.